Maverick filmmaker Ram Gopal Varma’s name is synonymous with controversies. Despite not delivering a decent flick since many years, RGV’s name continues to make headlines in media time and again due to his contentious statements.
This time, he chose somewhat an off-putting route to seek attention from media and people. He made a short film, GST( God Sex and Truth) with porn star Mia Malkova and proclaimed it as a philosophical treatise. As soon as the trailer of this adult film got released in YouTube, Varma came under the ire of many social activists and women welfare groups. However, he went ahead paying no heed to the warnings and released the film through online.
RGV is a known expert in promoting his controversial films by creating needless fuss in media. He adopted a similar strategy for GST and finally made a fortune with it.
GST, with all the controversies it raked before its release, generated a revenue of 9 Crores, which is 15 times its investment. The film was made on a shoestring budget of 65 lakhs. After all the hype that has surrounded the film after its controversies, around 600K people have watched the paid version of GST in online. This has fetched a revenue close to 9 Crores. Many enthusiastic followers of Mia Malkova bought subscription of GST and watched it.
Well, it looks like RGV has exploited the vacuous attitude of people by raking needless controversy and at the end of it all he was laughing all the way to the bank.