Noted music label Aditya Music has been around for a long while. They have successfully made the transition into a digital music company and they make significant amounts of money through YouTube, Caller Tunes etc. The label is usually the first to come to mind for big budget biggies.
The company is now facing intense competition in the digital space from other labels. Some of them are homegrown while others are pan India outfits. As a result, Aditya has decided to ramp up its visibility within the Industry as well as among movie lovers.
A slew of publicity initiatives are being planned by the firm’s PR team. Aditya will be lobbying for exclusive access to content from its partners. It will also be looking for more prominent branding and logo visibility in all publicity material, going forward.
