Media tycoon Ch Ramoji Rao played a crucial role behind Baahubali. Ramoji Rao and his media Eenadu promoted the franchise big time all over. For the first time in the history of Eenadu, a full page interview has been published about Rajamouli. Even after the film’s release, Eenadu kept on publishing articles about the film. There have been wide speculations that Ramoji Rao invested huge amounts in Baahubali which is not really true. Over 70% of Baahubali took place in Ramoji Film City and Ramoji Rao lent his support by providing all the facilities to erect massive sets for the movie along with renting his studio for the periodic epic. The latest update is that all is not well between Ramoji Rao and Rajamouli currently.

Rajamouli has been left in shock with the bills of Ramoji Film City. Arka Media Works received Rs 90 crores bills from RFC which left Rajamouli in deep shock. Rajamouli expressed his displeasure over this. Though Rajamouli wanted ETV to hold the satellite rights of Baahubali franchise, he changed his mind in the last minute which did not go well with Ramoji Rao. After a series of consequences, Ramoji Rao and Rajamouli are not in talks currently. Rajamouli decided not to shoot his future films in RFC and he is in plans to erect sets in other studios in the city for his next film. The financial tremors are said have brought enough gap between Ramoji Rao and Rajamouli.