The digital views of ‘Jai Lava Kusa’ trailer have surprised the industry folks as well as common movie goers. It is accepted that the film has immense craze considering NTR essays Triple role for the first time, but the record time in which the trailer clocked 10 million digital views has set a new benchmark for upcoming biggies. Can Mahesh Babu’s SPYder, which is entering the Dasara box office arena as a competitor to JLK beat the record set by the NTR starrer?

Despite Mahesh Babu commands a huge fan base, breaking the record of JLK trailer looks very difficult for SPYder trailer. While the SPYder trailer will be unveiled at the pre-release event to be held on 15th Sep, the trailer of another Dasara release, Sharwanand’s Mahanubhavudu will be unveiled on the immediate next day, 16th Sep. Hence, there will be significant impact on SPYder trailer views.

Even if we downplay the Mahanubhavudu factor, promo of the much hyped item song in JLK that features milky beauty Tamanna matching steps with NTR, is likely to be released around the same time when SPYder trailer hits net. Some call it a coincidence while others call it a strategy of JLK makers to negate the storm of SPYder and keep the focus of audiences on the NTR starrer. Whatever the reason may be, it would be hard for SPYder trailer to grab eyeballs with two other eagerly awaited promos releasing at around same time. Moreover, fans of Mahesh aren’t as active as fans of NTR and Mega heroes on social media.

On the brighter side, SPYder has immense buzz thanks to one of the biggest combinations in South, Mahesh Babu-AR Murugadoss. SPYder trailer vs JLK item song is being seen as a promo war before the actual war happens at box office after two weeks.