Actors living the characters they essay in their films is quite common. This is called method acting. On some occasions, we have seen our Telugu stars staying in character off screen. Some of the recent examples : Allu Arjun refrained from eating non vegetarian food while shooting for his recent film Duvvada Jagannadham in which he played an orthodox Brahmin. Also, it is heard that Ram Charan is keeping himself away from gadgets as his upcoming film Rangasthalam is set in 1980s.

These instances sound credible . But, the case of NTR seems a little weird.

For his upcoming film, he played a triple role as Jai , Lava and Kusa. Since the film went on floors, a lot has been discussed about the Jai character, which NTR and his team claim as the standout role of the three. It has a grey shade attached to it and has speech impairment. During the audio launch event, film’s producer and NTR’s brother revealed that NTR was completely immersed in the character and experienced strange happenings while he was off the shoot, leaving his wife in a state of consternation.

Now, during his recent interview to a Telugu channel, NTR revealed the same. He said that he was loosely hanging off the windows during odd hours and was talking to himself which frightened his wife. He also said that he found difficult to come out of character.

The interview videos went viral in social media and some excerpts were posted as tweets in the channel’s Twitter page. Very soon, netizens made a mockery of his exaggerated statements and started ridiculing it as a mere publicity stunt. This has led to the deletion of videos and tweets from the channel’s YouTube channel and Twitter page.

Many are opining that NTR has gone overboard in the interview. They feel that he is trying too much to prove the film has a great story. Well, if the film really has a strong subject, there is no need of artificial buildup.