After making a phenomenal style statement in Dhruva, Mega Powerstar Ram Charan is going to appear in a complete deglam avatar in his next outing which has creative filmmaker Sukumar at the helm. It is well known that the film is tipped to be a rustic entertainer which has Charan playing a village bumpkin with a hearing problem. To look his part in the role of a villager, Charan has kept aside his regular styling and is sporting a raw look.

Charan’s sister and stylist Sushmita Konidela, who is taking care of his styling in the film, is ensuring that his costumes are very natural. A close source says that Sushmita is not going over board with Charan’s styling and is keeping it very simple and apt. This is the first time Charan is playing a deglam role in his career and his earthy look,which is evident from the on-location pictures, has become a talking point among his fans.

The regular shooting is progressing briskly on the banks of Godavari. Samantha is the film’s leading lady. The untitled film is slated for release in the second half of this year.