Producer DVV Danayya has hit a jackpot with his upcoming film which has Ram Charan in lead role and Boyapati Srinu as director. As per the reports, Dannaya closed a marquee deal worth 72 Crores with UV Creations for the theatrical rights of Andhra and Telangana.

It seems Dannaya has smartly devised a skewed business strategy in selling the rights to UV Creations. It is well known that Dannaya’s previous film Bharat Ane managed to break even only outside Andhra and Telangana. So, if he had to sell the theatrical rights of Charan’s film individually in different areas of Telugu states, he might have faced several obligations to give the rights on credit basis to the same distributors who released Bharat Ane Nenu. This is said to be the main reason behind Danayya – UV Creations deal.

Also, Danayya didn’t sell the Karnataka and OS rights of Charan’s film and interestingly those are the two areas where Bharat Ane Nenu made some profits.

Trade analysts opine that Danayya has played it very smart and cleverly pulled off a solid deal with UV Creations as he will recoup majority of his investment with this deal alone and the rest is bonus.